Archive for September, 2009
Search Engine Marketing Techniques
- You need to what you are doing when adding your business on Google.
- You must understand the basic SEO techniques in order to maximize results
- You must use the proper keywords and or categories for your business during the sign up process other wise you are never going to show up.
- You Must add Pictures To Your Listing
- If you have a Video about your business that is always a plus.
- Set up your Hours of Operation so that customers know when you are open for business
- Customer Reviews, This is the biggest factor when customers see your listing and it does have a weight on results from what we are noticing in searches.
- If you have a website add a link from your website back to the Google Local Listing so customers can see both.
Google Guidelines to pay attention to:
- Do Not Try and spam with multiple Google Listings with the same phone number ( It Does Not Work )
- No matter how many Businesses You own only 1 Address per business ( Do not Use The Same Address for all of your businesses.
- Have a Unique Phone Number For Each Listing and Unique Business Address to be successful
There are many other factors and techniques to making your Google Local Map Listing jump to the top of the search results and it comes down to making changes from time to time to see what works best. Google is getting smart with how they rank a listing and we will never know exactly what is the best way to achieve First Page Google Listings other than trying out different tactics that will not get you spammed from Google.
The following are the important steps you should take in order to sell your product, service, or information successfully:
1. Be seen. Even if you are selling a credible product or service, you can’t possibly achieve a single sale if you don’t get yourself actually seen online. Create a good web site with rich content that can give you the online presence that you need. You should also learn what the popular keywords that users are searching for in major search engines. You will be using the competitive key words and phrases to get yourself positioned very well in the search engines. That surely is a good way to introduce yourself and your business to your target market. Just like in traditional selling, you need to find yourself a good spot or location to sell your product, after which you need to present your product or service in such a way that should get you the right customers who would be interested to buy your product.
2. Be known, get popular. You need to do extensive promotion through link building and page optimization to improve your search engine rankings. In link building, you should know how to optimize within your page and outside your page. The ratio is 90 percent off-page optimization and the remaining 10 percent is for on-page optimization. With the knowledge of competitive key words and their proper placements, while keeping a consistent volume of good content, you can certainly improve your position. Your ultimate goal should be to get to Google’s first page because you know you have a real chance of getting a sale when you’re on top of this search engine.
3. Be wary of and know your competition. You and your competitors have one thing in common–that desire to win first place, to get to Google’s first page. Get ahead of the competition by keeping yourself updated all the time with the latest but legitimate search engine marketing techniques and strategies.