Posts Tagged ‘Media Advertising’
ADVERTISING ON UK MEDIA
There are many options for advertising your brand, product or service within the UK advertising marketplace. 
Below is a list of the various media options available to you.
Television
Radio
National Press
Local and Regional Press
Magazines
Cinema
Posters
Within each of the above media there are even more options available to you.
However within this article I wanted to take this opportunity to take you through these various traditional media services, and impart my knowledge.
The reason behind this is I am in the process of building a new client portfolio and would like to offer my services to those of you who are interested in promoting your products or services in the Uk, but are not sure of where to start.
Let me also state that I do not intend to make this too technical, and intend only to make available to you the topline information to give you an outline understanding of what can be achieved.
Television
I have written an article on the early days of planning and buying Uk TV advertising which you can read by clicking here.
One of the most important and interesting changes in Uk TV advertising in the past decade, is the launch of Satellite and Digital TV channels in the UK. Which at the end of the day has basically reduced the entry cost level onto TV for many advertisers, it has also created many more viewing and buying options. The choice and selection of TV channels are now in the region of 200+, but what does this mean? Basically it means no matter how big or small your budget is, there will be an opportunity to promote your brand or service on TV. Let me take you through the various options available.
ITV
Can be purchased on a regional basis, and within various regions this can even be broken down into macro regions, making ITV more affordable than you may of envisaged.
Also ITV has a number of national satellite channels ie ITV2,3,4.
Within the ITV1 natoinal and even the satellite channels airtime can be purchased across a number of time bands:
Coffee Time (early morning pre-noon)
Daytime (1200-16.30)
Pre-Peak (16.30-18.00)
Peak (18.00-22.00)
Late off Peak (22.00-)
NB:These time bands are a rough guide for all stations.
So as an example if you have a brand that is targetted against adults 50+, they can be reached by promoting your product or service during pre-noon and 16.30-18.00 (which is a prime time slot for this age group).
Of course dependent on your target market there will be various different time bands and options for reaching your potential customers.
BREAKFAST TV
Is generally between 06.00-09.30 and is operated on a national and macro regional basis by GMTV, also CH4 operate a breakfast service. Here again dependent on your target market these are ideal for reaching houswives and houswives with kids.
You will note that GMTV carries quite a large number of toy advertisers.
Print Media Advertising is not something new. There are two main products of print media advertising. One is publishing advertisements in newspaper and the other is publishing advertisements in magazines.
Newspapers come in many varieties. Some being small and only read in a few small cities, while others being published and read nationally. Trade news sheets and newspapers are also included in print media advertising.
If you are thinking about putting your advertisement in a daily paper, there are a few things that should be considered such as size, circulation and price.
Print media advertising rates and charges differ significantly. Daily papers have marketing price cards that are open and accessible on the internet. An advertisement in The Washington Post can range up to $100,000. The Wall Street Journal will range around $164, 00. The L.A Times will range about $70,000 and in Milwaukee it will range $15,000. All these rates are for a full page advertisement.
The benefit of the print advertising is that it is actually read at work or when possible people are trying to unwind and have some time off. We know that online sources have actually played a big role in reducing the amounts of ads published in newspaper and magazines. All the bulky newspapers that once were hard to read because of so many pages full of ads are now getting lighter and lighter. A lot of small papers no longer exist now and the ones that are left are working hard to survive in this aggressive market.
What internet is doing so different that is taking all the business from these magazines and newspapers? It could be the type of decision made by IDG. The decision is not just selling advertisements for whatever it has, but to benefit from the media’s various functions and began selling advertisements for some other new media properties.
Print media advertising is something that needs to be understood by the new business owners who want to be successful in their business. Whatever medium you use for your print media advertisement, whether it is through newspapers, magazines or internet, make sure you do your research.